Purdue is on the front page?

I logged on to ESPN just now, and there was a strange sight among their headlines. It was a story on Purdue! Holy crap and what the hell? It was about Robert Marve being named the starter (so far) for Purdue. It seems like a pretty innocuous story about a team that likely won't contend for anything this year, so I can't possibly imagine why it would be a top headline. I have three ideas:

1) It's the All Star break, Lebron is signed, and there is simply nothing left to talk about.

2) Marve used to go to Miami, and that's a real football school that ESPN likes to coddle. Look! A washout at a major program can step in and take over at Purdue!

3) Marve rhymes with Favre, and Favre means pageviews!

Gotta be one of those three, right?